3 Steps to Optimize for AI Search Using ZipTie

Tomek Rudzki

5 min read

Published: July, 2025

Updated: January, 2026

Most businesses know they need to optimize for AI search but have no systematic process for actually doing it - leaving them to guess at what changes might improve their visibility. ZipTie's content optimization feature analyzes what ChatGPT, Perplexity, and Google AI Overviews actually require, identifies specific gaps in your existing content, and provides actionable recommendations to fix them. This step-by-step guide shows you how to use ZipTie to transform underperforming content into material that earns both citations and brand mentions across major AI search platforms. This is a fresh approach to AI Search optimization (also known as GEO or LLMo).

How ZipTie is Different

Multiple SEO tools focus on cramming keywords into your content, hoping it will magically boost your rankings. We take a different path.

Our tool helps you create better content through a logical process:

1. Analyzing AI search requirements – We study what ChatGPT, Perplexity, and Google AI Overviews actually need
2. Content gaps – Based on our analysis, we identify exactly what’s missing from your existing content. You’ll see specific areas where your content falls short and needs improvement.
3. Improving content quality – We provide specific ideas to fill those gaps and make your content more valuable.

We don’t just point out problems – we give you specific, practical suggestions to fix them. This includes generating relevant content ideas that will make your pages more valuable to readers.

Beyond Traditional SEO

We don’t just optimize for traditional search rankings in Google. Ziptie.dev helps you succeed in AI Search by optimizing for:

• Citations – Getting your content referenced as a source
• Mentions – Increasing how often AI systems mention your business

This comprehensive approach gives you a better chance of success as search continues to evolve with AI.

Before You Start

Make sure you have ZipTie set up and you have already added some queries/prompts to your project. If you haven’t:

1. Go to your main dashboard

2. Click “Get Started”

3. Follow the step-by-step setup guide

4. Use our query/prompt generator. The AI assistant will identify relevant search terms for your business.

Your check might take up to 1h.

Step 1: Choose Your Target Query

1. Navigate to the “Queries” tab
2. Select the query you want to optimize and click on it.

Example: I selected “is Jotform good for beginners”

This will show you details about the query. Just scroll down to AI Optimizations:

Step 2: Submit Your Content for Analysis

1. Paste the content you want to optimize into the text box.

This can be any written material you’d like to optimize – such as an article, blog post, or product page – that relates to your query.

2. Click Generate AI Optimization report and wait a few minutes; grab a cup of coffee.

After the report is created, your screen will refresh and show your AI optimization results!

Step 3: Review and Implement Recommendations

ZipTie comprehensive optimization report contains two main sections:

Content Enhancement Suggestions

We identify missing information that would be valuable for users.

For each gap, ZipTie provides AI-generated answers. Important: Always review these suggestions for accuracy and alignment with your brand voice before incorporating them!

E-E-A-T Content Analysis

ZipTie analyzes your content against Google’s E-E-A-T criteria (Experience, Expertise, Authoritativeness, Trustworthiness)

In our example, the content was flagged for being auto-generated and lacking comprehensiveness and authority. This feedback helps you understand what to improve.

Beyond Content: The Power of Brand Mentions

AI search isn’t just about getting cited – it’s also about getting mentioned. When someone searches “best form generation software,” seeing your brand name mentioned is a major success indicator.

What drives mentions?

AI search engines are more likely to mention your brand when other people reference it naturally. ZipTie helps you find opportunities to earn these mentions.

Getting More Mentions

ZipTie’s platform provides recommendations for:

• Social media presence: Focus on the most important topics to engage in social media threads that are already being used as sources by AI search engines.
• Directory listings: We identify which listings are already used as sources by AI search engines, so you can review them to ensure your brand is mentioned accurately.

Beyond Single Query Optimization

The process I showed helps you optimize for individual queries, but there’s another powerful strategy you can use.

Finding High-Value Opportunities:

1. Click on “Competition” tab

2. Scroll down to the “Most Influential URLs” list

This list is a goldmine of optimization opportunities. Here’s how to use it:

Example Strategy: If you notice that Zapier’s comparison page is frequently referenced by AI Overviews, reaching out to their team to test your software could significantly boost your chances of getting mentioned in AI search results.

The Logic: When you get featured on sources that AI systems already trust and reference, you’re much more likely to be mentioned in AI Search results.

ZipTie’s systematic approach will help you improve your AI search visibility step by step, focusing on major AI success indicators: citations, mentions, and sentiment.